© CARENESS CO., LTD.
OUR BUSINESS
OUR BUSINESS

At CARENESS, we operate two core businesses to fulfill our philosophy of “delivering inspiration to our customers.”

BUSINESS LIST
01. manufacturer business
02. academy business
MANUFACTURER
MANUFACTURER

We develop and sell cosmetics, supplements, and health foods by leveraging expertise from our salons, our passion for beauty, cutting-edge technology, carefully chosen ingredients and manufacturing techniques. In addition to its flagship TERACARE series, CARENESS also plans, develops, and sells products that embody its pursuit of true beauty, including the more accessible CARENESS line, the skincare-focused CARENESS Skincare line, and a range of health foods and supplements.

CARENESS's Two Core Commitments

01. We are committed to delivering only authentic, high-quality products.

Driven by this belief, we pursue the future of beauty and wellness from every angle — from ingredient innovation to cutting-edge dermatological research.

02. Cosmetics and supplements powered by state-of-the-art technology.

We are actively developing stem cell-based cosmetics and supplements formulated with innovative ingredients, collaborating with leading manufacturers and medical doctors on ingredient research, clinical testing, and patent applications.

BRAND LIST

Explore our proud lineup of CARENESS brands here.

To share the transformative experience of the CARENESS series with customers worldwide,
we established a local subsidiary in China
in 2024.

In 2024, we established a local subsidiary in China to expand the CARENESS brand internationally and strengthen our market presence.
We are also expanding our wholesale operations to five countries, striving to address a variety of customer concerns worldwide.
Despite the challenges posed by differences in water, hair, and skin conditions across regions,
we are dedicated to continuous product development and innovation to meet our customers’ evolving needs.
Through the CARENESS series, we aim to deliver transformative results to customers around the world. CARENESS will continue to evolve,
helping more people achieve their ideal selves.

ACADEMY

LURE BEAUTY ACADEMY was established to cultivate “Beautician Beauty Advisors” — total beauty professionals who transcend the traditional role of a hairstylist.
When you hear the word “beautician,” do you picture someone who cuts, colors, or gives perms? A beautician’s license is, in fact, a national qualification. As licensed beauty professionals, isn’t it natural to aspire to become specialists in all aspects of beauty? More and more license holders are seeking paths beyond cutting and coloring — looking for careers where they can fully utilize their qualifications. That’s why we launched the Beautician & Beauty Advisor Program — a comprehensive training initiative designed to benefit hairstylists, salon owners, and the beauty industry as a whole.

What is a “Beautician Beauty Advisor”?

A Beautician & Beauty Advisor is a total beauty expert
who goes beyond conventional hairstyling to offer comprehensive beauty solutions.
This new role opens the door to numerous advantages and can address the many challenges faced by both hairstylists and salons. It also boosts client satisfaction — delivering benefits for everyone involved. As beauty needs diversify, more salons are branding themselves as “total beauty salons.” However, most simply merely add services like nails, eyelash extensions, or head spas to the standard hair menu. Yet while often neglecting facial care. By establishing a new standard of placing Beautician Advisors in salons, we aim to make facial care a natural part of the salon experience.

CARENESS, with its unwavering commitment to beauty, launched the

Beautician & Beauty Advisor Training Program

to make this vision a reality.

The Beautician certification system consists of three tiers. The Beauty Advisor learns both skin-related knowledge and techniques for making effective in-store product recommendations. The Beautician acquires more advanced theory and practical facial skills. From there, they can move up to become Master Beauticians and serve as certified instructors. This intensive 4-to-7-day training program covers everything from skin theory and beauty fundamentals to practical model-based lessons (Beauticians only), customer consultation role-plays, and salon-ready techniques.

Though short in duration, the course is packed with LBA’s proven methods and deep expertise. The program schedule is tailored as much as possible to accommodate salon duties, allowing participants to complete it within about one month. We also provide guidance on applying for available subsidies, if needed.

01POINT

Strengthen your proposal skills through hands-on success and real-world experience.

Beauty Advisors are trained to enhance their in-store sales and proposal skills, enabling them to offer the most suitable beauty plans for each customer. Goals are tailored to each individual’s skill level and challenges, allowing them to build confidence by achieving success step by step. This significantly boosts their ability to make effective proposals, leading to higher customer satisfaction. The program also enhances the overall sales power of the salon and serves as a foundation for staff development, making it ideal for onboarding new employees.

02POINT

High-Impact, Short-Term Program

The training spans 4 to 7 days and includes foundational knowledge such as skin theory and beauty basics, hands-on practice through model lessons (for Beauticians), and role-playing for client consultations and proposals — all designed to be applied in the salon immediately. Though the duration is short, the program is rich in content, built on LBA’s expertise and proven methods. Schedules are coordinated to suit each participant’s salon responsibilities, aiming for completion within about one month. Assistance with subsidy applications is also available if needed.

PROGRAM

Beautician Development Program

This program equips future Beauticians with essential knowledge in skin science, internal health, and sales psychology, along with hands-on facial techniques to become full-fledged beauty professionals.

Pattern 1: 6-day Course

schedule time details
Day 1 10:00-14:00 Skin Theory, Basic Beauty Knowledge (Skin Structure / Mental Theory)
Day 2 10:00-14:00 Basic Beauty Knowledge, Cosmetics Knowledge (Effect of Gut Environment on Skin / Counseling)
Day 3 10:00-14:00 Skin Theory (Review / Counseling / Demonstration)
Day 4 10:00-14:00 Techniques (Counseling / Closing)
Day 5 10:00-14:00 Techniques (Courtesy / Towel Technique / Finishing sequence)
Day 6 10:00-14:00 Techniques (Courtesy / Towel Technique / Finishing sequence)

Pattern 2: 4-day Intensive Course

schedule time details
Day 1 10:00-17:00 Skin Theory, Basic Knowledge of Beauty, Basic Knowledge of Cosmetics (Skin Structure / Mental Theory / Inner Beauty / Counseling)
Day 2 10:00-17:00 Skin Theory (Review / Counseling / Demonstration)
Day 3 10:00-17:00 Technique (Courtesy / Towel Technique / Sequence of actions until finishing) Towel Technique / Finishing sequence)
Day 4 10:00-17:00 Technique (Courtesy / Towel Technique / Finishing sequence)

* A diploma and license badge will be issued upon successful completion of the program.
* Please consult with us about the date and time.

Training Fee (Excluding Tax) 150,000 yen per person
Additional Costs (Excluding Tax) 500,000yen

Beauty Advisor Development Program

This program focuses on designed to strengthen sales capabilities through comprehensive training in skin theory, internal wellness, and sales psychology — all essential for becoming an effective Beauty Advisor.

schedule time details
Day 1 10:00-17:00 Skin theory, basic knowledge of beauty ① (skin structure, causes of aging, etc., body structure)
Day 2 10:00-17:00 Skin theory, basic knowledge of beauty ② (relationship between scalp and skin, role play)
Day 3 10:00-17:00 Skin Theory, Basic Knowledge of Beauty ③ (Influence of intestinal environment, effect, experience)
Day 4 10:00-17:00 Skin theory, basic knowledge of beauty ④ (closing sales, role play)

* Upon completion of the course, a diploma and license badge will be issued.
* The date and time of the consultation will be discussed.

Training Fee (Excluding Tax) 100,000 yen per person
FLOW
01STEP

Inquiries & Registration

Please contact us via our website, phone, fax, or email.

02STEP

Consultation

We’ll discuss your current challenges and goals, and explain the training structure and follow-up process in detail.

03STEP

Course Start

Assignments will be given during training to help participants overcome difficulties faced in daily salon work. For private sessions, we’ll review hands-on techniques and communication using video to identify goals for the next session.

04STEP

Certification Exam

Successful candidates will receive a diploma. Beauticians will also be awarded a certification badge, a white coat, and personalized business cards.

05STEP

Post-Training Support

We provide ongoing support after the course through group chats and other platforms. Participants can share their successes, seek advice, and stay motivated as they continue working toward their goals.