© CARENESS CO., LTD.
ABOUT
CARENESS
ABOUT CARENESS

Delivering true emotional impact to customers who seek real results —
this is the philosophy at the heart of CARENESS.

The name CARENESS signifies the highest level of care. It was born from a sincere desire to deliver premium self-care experiences that can be enjoyed from the comfort of home. We are deeply committed to creating results-driven processes that are gentle on both people and the environment—bringing joy and inspiration to your everyday life.

HISTORY OF CARENESS

GOING BEYOND
YOUR EXPECTATIONS.

CARENESS was created to help people realize their ideal selves.

From the beginning, we’ve focused on gentle, effective, and carefully crafted care that reflects our devotion to both results and sustainability. But how many of us can truly say our skin, hair, and body are at their best? And how many have truly found products that solve their concerns and fulfill their personal ideals?

Do you take the time to face yourself each day and honor the journey you’ve lived?

Please cherish yourself.
Please love yourself.

At CARENESS, we believe beauty is a journey—learning to love yourself, little by little. When you do, every day feels a bit brighter, a bit more joyful than the one before. At CARENESS, our mission is to protect our customers’ smiles by creating products with an unwavering commitment to delivering real results. We inspire and delight customers who expect nothing less than outstanding results. CARENESS was born to bring to life the ideals that go beyond what our customers ever imagined possible.

PHILOSOPHY

LISTENING TO
OUR CUSTOMERS

CARENESS continues to evolve.

The voices of over 20,000 real customers are the foundation of CARENESS product development. We are never satisfied with the status quo and continue researching to solve the challenges our customers face.

In every step, we ask ourselves three things:
What is the challenge?
How do we solve it?
How can we bring smiles and surprise to our customers?

With years of knowledge and experience, we can swiftly and effectively overcome challenges in product development. What matters most is the final step — creating something that truly moves our customers. And we are fully committed to seeing it through. There’s no room for compromise.
The amazement, excitement, and smiles from our customers say it all. We prototype again and again — reworking until every detail is just right. That’s why we can recommend every finished product with absolute confidence.

We hope you'll discover a whole new kind of joy.
As long as our customers share their voices, CARENESS will keep evolving — always fresh, never ordinary.

CEO
Saori Kitamoto

Saori Kitamoto is the owner of approximately 20 hair and esthetic salons, and a renowned total beauty artist. She also serves as the head instructor and representative of a next-generation beauty training program, where she is committed to mentoring future "Beautists"—comprehensive beauty professionals. In addition to providing consulting and lectures for beauty companies, she is also an active judge for the global beauty pageant Miss Earth.